PRESS RELEASE, 2 July 2021 Florensis expands in Ethiopia

 

As of 30th June, Florensis is taking over Desa Plants PLC in Ejersa (Ethiopia) from young plant producer Decock Plants BVBA in Comines (Belgium). Under the management of Florensis Abyssinia, also established in Ejersa, the present production activities of unrooted cuttings will be continued.

Desa Plants PLC was founded in 2008 by Ludo Decock and produces unrooted cuttings of various crop groups. The company started with 4 hectares of greenhouse area and has now expanded to 14 hectares of greenhouses.

All current orders of both unrooted cuttings and rooted young plants of Decock Plants bvba will be produced and distributed by Decock Plants until 30 September 2021. Per 1 October 2021 Florensis will take over the then still running orders in its production process and distribution system. Florensis CEO Leo Hoogendoorn, is pleased with this takeover. "This increases our in-house production capacity and thus strengthens our position in a number of specific crop groups."

About Florensis
Florensis is a leading family business in the international ornamental horticulture sector. We strive to be the most reliable, innovative and sustainable breeder and propagator. We have production and breeding locations in the Netherlands, Germany, Portugal, Kenya and Ethiopia. With more than 2,000 employees, we annually supply a product range of 4,000 plant varieties to 8,000 professional growers in 50 countries. Corporate social responsibility comes as natural to us as offering the best quality with the highest supply reliability

Over Decock Plants
Decock Plants is a steadily growing company that celebrates its 30th anniversary. We are specialised in the production of young plants and have become one of the leading companies in this market. Decock Plants produces about 50 million young plants a year, mainly for professional growers. The branch in Ethiopia is responsible for the quality of the mother plants and the cuttings production, after which the company in Belgium is responsible for the rooting of the cutting. High quality cuttings thanks to our extensive knowledge and expertise

For further information or questions, you can contact:

Florensis - Leo Hoogendoorn | CEO
T +316 22934021 or leo.hoogendoorn@florensis.com

Ludo Decock | CEO Decock Plants
T +32 475642122 or ludo.decock@decockplants.be