Florensis is an innovative, second-generation family business from Hendrik-Ido-Ambacht (Netherlands), founded in 1941 under the name Hamer Bloemzaden. The company now has a proven track record worldwide as a breeder and supplier of starting material for professional growers.

With around 2,000 dedicated and highly-skilled employees from the Netherlands, Europe and far beyond, Florensis produces over 900 million young plants from seed and cuttings every year.

Florensis has sales offices in the Netherlands (Hendrik-Ido-Ambacht), Belgium (Sint-Amands), Germany (Weeze), Italy (Lazzate), Poland (Warsaw) and the UK (Oxfordshire). Through agents Florensis supplies young plants (plugs), propagated from seed and cuttings, all over the world.

In addition to annuals, perennials, pot plants, primulas, pansies and violas,Florensis also supplies young plants for cut flowers worldwide through Florensis Cut Flowers in Rijsenhout (Netherlands)

Florensis has special cultivation sites for the production of unrooted cuttings and seeds. These are based in Ethiopia, Kenya and Portugal and are essential to maintaining and improving the highest possible level of quality. Young plant production takes place in the Netherlands. Florensis has established a reputation for high reliability of supply for young plants, which always come in the familiar blue Florensis tray. 

Product range

We offer growers an unrivalled range of more than 4,000 different flower and plant varieties. All these cultivars are produced to the highest possible level of quality, come in dazzling colour variations and are grown using highly innovative, and where possible sustainable, methods. We also know how to market these products successfully. This is our strength.

Our history


Florensis Cut Flowers is Europe’s largest supplier of cut flower young plants from seed. We now supply our customers with more than 250 million young plants a year.

Florensis Cut Flowers (FCF) in Rijsenhout, the Netherlands, emerged in 2009 when Florensis acquired Ball Holland. The pot and bedding plant activities subsequently moved to the town of Hendrik-Ido-Ambacht, and FCF was launched in Rijsenhout where it specialises in the cultivation of seed propagated young plants for cut flower production. FCF is Europe’s largest and market leading supplier of cut flower young plants from seed.

How we operate
Since 2009, a commitment to improving the quality of our products has led to investments in supplemental lighting and in sorting and selection machinery for young plants. We have also installed greenhouse cooling to guarantee the best possible climate for cultivating Lisianthus during the summer period. After all, what applies to all Florensis products applies here too: we want to supply our customers with the very best products. That’s why, besides our own personal commitment, we also work with a large number of highly reputable suppliers and other breeders when it comes to breeding and selection. And all with our goal in mind: to give our customers the best possible product!