Sustainability
We follow our hearts and our sustainability policy with objectives to which we are fully committed.
Thinking and acting sustainably
As in other sectors, growing responsibly is becoming increasingly important in ornamental horticulture as well. Prominent themes are the use of crop protectants, growth regulators, water, energy and working conditions. Although we didn’t call it that at the time, thinking and acting sustainably has been our guiding principle ever since the company was founded in 1941.
Sustainability goals
To become more sustainable, our practical approach is based on contributing to six United Nations Sustainable Development Goals (SDGs). We have also formulated two concrete sustainability goals for 2025: (further) reducing the use of chemical crop protectants by 30 percent and reducing CO2 emissions.
Projects
We are deeply engaged in our local communities. In and around our propagation locations in Africa we have introduced improvements in health, welfare and education for local communities. The initiatives vary from building schools to vaccination programmes and the provision of clean drinking water facilities.
Environmental certification
All our production locations are certified according to the internationally recognised MPS-ABC program in flower and plant production, in which we strive for the (higher) MPS-A qualification. This Milieu Programma Sierteelt covers the aspects of crop protectants, fertilisers, energy, water and waste. Neonicotinoids are banned from our production locations; instead, we use biological crop protection.
Social certification
Our propagation locations in Ethiopia and Kenya are MPS Socially Qualified (SQ), KFC (Kenya Flower Council) Silver or EPHEA Gold certified. These certifications indicate that our cuttings are produced under good working conditions.
Our approaches
To achieve our mission, we focues in our strategy on People, Service, Sustainability, Reliability and Innovation.
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