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Royal Visit to Florensis Kenya

Naivasha, March 19, 2025 – As part of their state visit, His Majesty The King Willem-Alexander and Her Majesty The Queen Máxima of the Netherlands visited Florensis Kenya, a leading production company in the floriculture sector. This visit, followed by a visit by the Dutch trade mission on the 20th, highlighted the importance of sustainability and social responsibility in the sector, and recognizes Florensis as a pioneer in these areas.

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19.03.2025

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An Inspiring Visit to Florensis Kenya

On arrival, the royal couple was warmly welcomed by Eddy Verbeek, General Manager of Florensis Kenya and the children of the Florensis Nursery and preschool. During an extensive tour of the facilities, visitors gained insight into the company’s innovative and sustainable practices. The Royal Couple was introduced to key topics such as energy management, biopesticides, gender equality, and social welfare programs. Additionally, they were guided through the advanced cultivation processes, where hygiene and Integrated Crop Management (ICM) play a crucial role. Employees shared their experiences and demonstrated how Florensis contributes to sustainable and efficient production.

After the visit, Eddy Verbeek expressed his gratitude: “We are truly honored that both the Royal Couple and the Dutch trade mission chose Florensis Kenya as part of their program. It was a fantastic opportunity to share our vision and sustainability initiatives. We look back with pride on a successful event and hope that this visit contributes to further collaboration and knowledge exchange within the sector.”

Florensis Kenya: Sustainability and Empowerment

Florensis Kenya plays a leading role in sustainable horticulture, combining innovation with social responsibility. The company leverages data analysis and renewable energy to minimize the consumption of non-renewable resources and enhance production efficiency. Furthermore, biodiversity is actively promoted through environmental restoration projects, such as tree planting and the placement of beehives, contributing to a balanced ecosystem for both people and nature.

In addition to environmentally friendly production, Florensis actively invests in the well-being of its employees and the local community. The company promotes economic empowerment for women by providing access to childcare and education for young children. This enables mothers to work and secure a stable income while their children are cared for in a safe and educational environment. Through these efforts, Florensis not only supports the next generation but also advances gender equality in the workplace. These initiatives make Florensis Kenya a leading and inspiring player in the industry.

Florensis

Florensis is a leading Dutch family business in the international ornamental horticulture sector, founded in 1941 under the name Hamer Bloemzaden. We have production and breeding locations in the Netherlands, Germany, Portugal, Kenya and Ethiopia. With more than 2,500 employees, we annually supply a product range of 4,000 plant varieties to 8,000 professional growers in 50 countries. Corporate social responsibility comes as natural to us as offering the best quality with the highest supply reliability.

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